erkan

Report: European Communication Monitor 2016 – Results and video available onlineKey insights Big data: 72% of communicators believe this will change their profession, but only 21% of all organisations have implemented activities by now Automation: few use the power of algorithms for adapting content Strategic issues: longitudinal data over a decade (2007-2016) indicate dramatic changes for communication management Communication channels: face-to-face is more important than social media Social media influencers: 43% use specific strategies to approach them Competencies: gap between training offered and development needs

In Uncategorized on July 7, 2016 at 12:22

http://ift.tt/29jXeil

ECM-2016-Cover-350-300

Key insights

  • Big data: 72% of communicators believe this will change their profession, but only 21% of all organisations have implemented activities by now
  • Automation: few use the power of algorithms for adapting content
  • Strategic issues: longitudinal data over a decade (2007-2016)  indicate dramatic changes for communication management
  • Communication channels: face-to-face is more important than social media
  • Social media influencers: 43% use specific strategies to approach them
  • Competencies: gap between training offered and development needs

The report here

Vía Erkan’s Field Diary http://ift.tt/29wxxif

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